As you analyze the opportunity for each segment, pay particular attention to the DEMOGRAPHICS for each segment. Let's get started by looking at the options available under the SEGMENTS tab > COMMUTERS > LUXURY > OUTDOORS > SCHOOL CHILDREN > UNIVERSITY The SEGMENTS/SUMMARY tab provides an overview for all market segments with information on DEMOGRAPHICS PURCHASE FREQUENCY SALES DATA and AWARENESS Take a quick look at all the market segments by clicking on the SEGMENTS/SUMMARY tab. ![]() Transcribed image text: no IUICEL Who's on First Thanks, Michelle! Before we decide which market segment to target, we must consider the pros and cons of each segment and which one affords us the best chance for success.
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